What is Digital Marketing
Digital marketing is the promotion of products, services, or brands using digital channels such as the internet, search engines, social media, email, and mobile apps to reach and engage customers.
SCOPE OF DIGITAL MARKETING
The scope of digital marketing is vast and continues to grow as businesses increasingly rely on online platforms to reach their customers. It offers opportunities across industries such as e-commerce, healthcare, education, tourism, finance, real estate, entertainment, and retail.
TECHNIQUES OF DIGITAL MARKETING
1. SEARCH ENGINE OPTIMISATION
There are two types of SEO
a) On Page SEO
b) Off Page SEO
Fathima Zubair
Fathima Zubair is a Digital Marketing Strategist based in Kannur, Kerala, with expertise in SEO, social media marketing, content marketing, WordPress website development, and digital branding. She is passionate about helping businesses strengthen their online presence through data-driven strategies, creative content, and result-oriented marketing campaigns. With a strong focus on innovation and continuous learning, Fathima works to create impactful digital experiences that increase visibility, engage audiences, and drive sustainable business growth.